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MH
MH is a family business, who operated in different areas but in the same range, like construction, demolition and real estate promotion.
Client
MH
Year
2022
Category
Branding
Type of Work
Research
Branding
Art Direction
For the redesign of the brand, it was based on the shapes of the crane, a tool often used by the company, associated with the three pillars of the company: father, son and daughter.
The red present in the visual identity refers to the color of the company's first truck, and together with the typographic shapes is responsible for helping to express the concepts of stability, strength and security.
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